The Sustainability Series 3/6: The Financial and Environmental Impact of Serial Returners
Brands and retailers have seen their return rates soar as a result of generous free shipping and returns options. Although these policies draw in consumers and purchases, they also encourage the behavior of serial returners. This is especially evident within fashion e-commerce.
High volumes of 'unnecessary' returns as a result of the behavior of serial returners are detrimental both to the pocket of the retailer and the environment. To learn more, check out the full article below.